Deadlift is a beer for hop lovers. Hard core hop lovers. The nose..is hoppy; the body..is hoppy. Not that it is a bad beer, but there really isn't much else going on with it than what you could also get from eating hop pellets. Interestingly enough, it doesn't come off as too bitter, or at it's 8.6% too strong. Erin and I split a 12oz bottle, and honestly do not think I could have wanted much more. It comes close to the beer that turned me off from IPA's for a very long time. For me, after the interest of the Cherry Dopplebock, and the release of Drifter, a boring overly hopped IPA seems like a lackluster step backward for Widmer. Maybe my tastes have changed since the days I craved C-Note and other etreme IPA's, but I find most imperial IPA's to be kind of boring, and more of a science expereiment than an enjoyable, drinkable brew.